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Public Engagement Assistant

U.S. Consulate, Nuuk

Do you want to work in Nuuk in support of the new U.S. Consulate and U.S. public diplomacy efforts throughout Greenland?

The U.S. Mission in Copenhagen, Denmark is seeking qualified applicants for the position of Public Engagement Assistant, based out of Nuuk.

The position is full-time 40 hours per week.

The position offers you the opportunity to support U.S. diplomacy in Greenland.  You will be expected to coordinate public diplomacy efforts throughout Greenland in support of U.S. Consulate Nuuk and Embassy Copenhagen as well as visiting U.S. government officials.  You will have opportunities to travel throughout Greenland and travel occasionally to Copenhagen for meetings and consultations with Embassy colleagues.  You will also have the opportunity to network with colleagues in the United States and other embassies throughout Scandinavia and the rest of Europe.


Major Duties and Responsibilities

The Public Engagement Assistant works under the direct supervision of the Public Diplomacy (PD) Officer and is the locally-engaged staff strategist and advisor responsible for PD engagement with Emerging Voices (EV), Press and Media (PM) and Established Opinion Leaders (EOL) audience sectors in Greenland.  The Public Engagement Assistant plans, implements, and evaluates PD strategies, programs, and activities to educate and inform target audiences and increase public support for U.S. policies.  In coordination with the Public Affairs (PA) Section at Embassy Copenhagen, manages the Consulate’s education outreach, academic advising, English language, experiential learning, and exchange and alumni programs.  Arranges interviews, press conferences, and media events for Consulate and Embassy officers.  Coordinates content and delivery channels (traditional and digital) to engage key audiences; builds and maintains post flagship digital properties (social media, website content), in coordination with the PD Officer in Nuuk and the PA Section at Embassy Copenhagen.  Serves as Grants Officer Representative for PD grants. 


Advances U.S. foreign policy objectives through engagement with priority EV, EOL, and PM audiences in the virtual, physical, and communication spheres where they are active.  Designs and oversees engagement activities, campaigns, and exchanges tailored to these audience sectors, to leverage individuals, their communities, institutions and communication outlets to support U.S. goals, American values and specific foreign policy priorities outlined in the Mission’s Integrated Country Strategy (ICS).  Ensures that authoritative U.S. and Greenlandic voices recruited to engage Greenlandic audiences accurately represent U.S. policies and American interests in public engagement activities and projects.  Actively plans at least a year in advance to meet engagement objectives for each.  Specifically:


  • For Emerging Voice audience groups (EV): Directs Mission’s education outreach, academic advising, English language, experiential learning, and exchange and alumni programs, focusing on hard-to-reach groups important to Mission goals.  Directs alumni initiatives for sustained engagement with EV networks.  Identifies Greenlandic participants for exchange programs to the U.S., and coordinates logistics for their travel.  Coordinates planning for EV activities and responsible for oversight of Partner American Spaces.  Ensures that the terms of Partner American Spaces agreements and the resulting activities and initiatives comply with ethics and regulatory requirements and fulfill the foreign policy purpose for which the partnerships were established.


  • For Established Opinion Leaders audience groups (EOL): Designs and implements programs with subject matter experts for discussions, lectures, and activities organized with influential institutions such as universities, businesses, NGOs, think tanks and prominent individuals. Plans and implements a broad range of activities to maintain sustained engagement with alumni of all PD initiatives.   


  • For Press and Media audience groups (PM)):  Coordinates press and media activities for the post to promote balanced and informed coverage of U.S. policy; responds to breaking stories of interest to the U.S.; corrects misinformation and counters disinformation.  Continuously monitors press and media covering Greenlandic affairs, including online outlets, to identify stories of importance to the U.S.; uses analysis to develop recommendations for content, timing and level of U.S. response(s).  Prepares post personnel for direct interaction with press and media; drafts press releases and organizes press roundtables and/or press conferences as required.  Plans and coordinates press logistics for high level visits.  Identifies candidates to participate in press and media training programs and/or exchange opportunities.  Engages with international and U.S. media contacts.   


For all audience sectors, coordinates planning, development, and dissemination of strategic content and online communication to advance post objectives and support public engagement.  Responsible for identifying priority audiences to support post objectives in digital or traditional formats and communication channels.  Builds and maintains, post’s flagship digital property(ies).  Promotes dissemination of post news and information and facilitates discussion of foreign policy issues and American values.  Monitors trending issues and conversations in online communities to identify the nature of commentary on issues of importance to post.  Maintains post library of strategic content and ensures that flagship digital properties operate in compliance with federal law and regulations, DOS policies and procedures, Greenlandic standards, and societal norms.


Resource Management and Administrative Functions

Recommends allocation of funding and program resources working closely with the Copenhagen PD Resource Coordination Unit.  Tracks project budgets.   

Serves as a Grants Officer Representative (GOR) for grants, with responsibilities as indicated in the Delegation of Authority letter.  Monitors progress toward stated performance goals, evaluates effectiveness of resource investment, and ensures that grants and cooperative agreements meet all strategic and regulatory requirements, working with PD Copenhagen’s Resource Coordination Unit.  For grants initiated by the Bureau of Educational and Cultural Affairs (ECA), acts as liaison between Department-based GOR and local implementing institution(s) as required.

In coordination with the Consulate and the PA Section in Copenhagen, maintains required office records and files, and ensures that activities and outcomes are recorded in Mission Activity Tracker; ensures that contact records, including alumni, are recorded and up to date in contact databases.  Drafts reports on impact of online engagement, using research, audience analysis, and analytics as well as qualitative assessments.  Drafts office correspondence in English and (Greenlandic/Danish), including cables, event, campaign, project proposals, and evaluation reports.  Provides informal interpretation and translation from/to English and (Greenlandic/Danish) when required.  Coordinates with other staff to secure additional assistance and resources as needed (e.g., video editing, photography). 

Monitors and tracks USG funds allocated to special campaigns or institutional partnerships that benefit from multiple sources of funding (both from USG and private sector partners).


Strategic Planning: Analysis, Evaluation, and Recommendations

Serves as strategist and advisor for PD engagement, related to Greenland, with EV, EOL, and PM individuals, communities and institutions. Analyzes demographic, communication and influence patterns, and the nature and level of impact each community, think tank, civil society institution and/or press and media outlet has on Greenlandic perspectives; identifies individuals and institutions with the greatest potential to affect U.S. foreign policy priorities.   Expands Mission understanding of emerging networks and changing influence patterns in Greenland by developing substantive relationships with Greenlandic political, intellectual and cultural leaders and institutions, as the basis for strategic planning, analysis performance targets to  promote U.S. interests, and expand opportunities for collaboration in support of U.S. strategic objectives.

Identifies objectives, outcomes, and evaluation/assessment methods appropriate for public engagement with all audience sectors, ensuring that activities are focused, complementary and build consecutively on previous activities. Coordinates with the PD Officer and the  PA Section at Embassy Copenhagen on content creation and promotion. Evaluates previous PD activities for impact and cost-effectiveness as the basis for enhanced performance.


Qualifications and Evaluations


EXPERIENCE:  3 years of progressively responsible experience in a multilingual, multicultural, multinational, academic or governmental work environment, with communications, project management, audience/market analysis, and managing social media accounts as significant parts of the job is required.

EDUCATION:   University degree in communications, marketing, international relations, economics, American studies, or journalism is required.

LANGUAGE:  Spoken and written English (Level IV), Spoken and Written Danish (Level IV), Spoken and Written Greenlandic (Level IV).


Candidate must be able to begin working within a reasonable period of time (five weeks) of receipt of agency authorization and/or clearances/certifications or their candidacy may end.

All candidates under consideration will be required to pass medical clearance and obtain and hold a Local Security Certification/Public Trust clearance.

All applicants must have the required work and/or residency permits or EU residence certificates to be eligible for consideration. If not a Danish citizen, a copy of the required work and/or residency permits or certificates must be forwarded together with the application.

Benefits and Other Info

Agency Benefits:   Locally Employed Staff, including Members of Household (MOHs), working for the U.S. Mission in The Kingdom of Denmark, to be based in NUUK GREENLAND may receive a compensation package that may include pension, holiday pay, health, separation, and other benefits.

Salary:  Starting salary is DKK 521045.00.

How to Apply

To apply for this position click: https://dk.usembassy.gov/embassy-consulate/jobs/ and open: Electronic Recruitment Application (ERA)

All applications must be submitted through Electronic Recruitment Application (ERA). Please view the ERA-Application Guide on our Embassy job site for assistance in applying for jobs within the U.S. Embassy.

This job closes on July 29, 2020

EQUAL EMPLOYMENT OPPORTUNITY (EEO): The U.S. Mission provides equal opportunity and fair and equitable treatment in employment to all people without regard to race, color, religion, sex, national origin, age, disability, political affiliation, marital status, or sexual orientation.